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Builders

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We're Development Experts

Whether your business is taking raw land through development, creating custom homes, or renovating one house at a time, we can help. With years of experience and a network of development experts - we have the resources, time and talent to take your project to the next level.

Let's Build
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Recent Development News

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What We Offer You

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Full-Service, In-House Dedicated Team

From marketing to sales and everything in between, our expert strategists have the experience & knowledge to successfully position your project in a competitive market.

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Extensive Network of Development Experts

With an extensive network of local real estate & development experts at our ready, we have the connections, influence & resources to assist in any stage of the process.

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Feasibility + Market Analysis

We aren't going to sell you on a real estate dream, instead we are going to provide you with the most accurate data about your project, so you never make an uninformed decision.

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Land Acquisition + Contract Navigation

From A-Z, we know this process like the backs of our hands. While every project is unique, feel prepared knowing our knowledgeable team is in your corner every step of the way.

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Rendering Production

Visualize your success - thanks to our full in-house marketing team, we are able to bring your development to life with true-to-life designed architectural renderings.

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Expert Knowledge of the Local Market

Thanks to decades of combined experience in the Triangle market, we bring insight and expert advice to every encounter. (Most of us live here too, so we're not just neighborhood novices!)

Chappell development staff doing a presentation
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Our Developments

615 Peace

6 @ South Park

Bull City Mod 2.0

Bull City Mod

Clark Townhomes

Cumberland & Gregg

The Dukes at City View

Durant Towns

Elliott Square

Forest on Franklin

IDYLE

LYON

Midtown Meadows

North & Broadway

Nottingham

Oberlin Heights

Piney Place

Pleasant Grove Townes

Pleasant Pines

The Stephenson

Tower

Wrenwood

6 at south park bull city mod home clark townhomes Gregg Street Development | Modern Downtown Raleigh Townhomes for Sale New Construction Downtown Raleigh Townhomes The Dukes At City View New Construction North Raleigh Townhomes Durant Towns Elliott Square Midtown Meadows | North Raleigh Townhomes for Sale nottingham community in raleigh nc aerial of pleasant pines
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Development Marketing

Taking your development from ordinary to extraordinary takes a team willing to put in the extra work. Choose a digital-first, creative team that can take your project to new heights. You'll find just a few of our services below.

  • Branding
  • Website Design
  • SEO
  • Videography + Photography
  • Social Media
  • Digital Advertising
  • Email Marketing
  • Media Relations
See Our Marketing
cr-ian-25
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What People Are Saying

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What People Are Saying

"Johnny and his team have been an invaluable resource"

"Johnny and his team have been an invaluable resource in helping us to identify potential development sites. They've also added a lot of value by helping us to quickly value and design development schemes on parcels we've identified. With our home office in DC, we would never have been able to establish a foothold in the Raleigh area without the help of Johnny and his team. They've helped us with sales, site selection, and site design. It's almost like having a whole additional team available to us without having to hire anyone new."

- Dave Gorman, Developer

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What People Are Saying

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What People Are Saying

"We couldn't be happier"

"As a General Contractor, we work with a lot of realtors in the Triangle Area. None stand out as much as Johnny and his team at Chappell Residential. With their detail-oriented approach to targeting the right buyers for our homes, and their exceptional sales and ops team, we couldn't be happier with our results over the years. The Chappell team strives to be more than the average realtor who sticks a listing on MLS and it certainly shows."

- Chris Schiavone & Ken Godwin, Builders/Developers

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What People Are Saying

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What People Are Saying

"They Get The Job Done"

“Since the very beginning, Johnny has been an industry leader full of knowledge on the market. They get the job done. Over the past six years, we have worked together on over 30 projects. The level of service is exceptional. His firm offers much more than a sign in your yard and slapping your property on the MLS. There's not a better team in this area we would recommend.”

- Nasir Dukes, Builder/Developer

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What People Are Saying

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What People Are Saying

"The perfect combination"

"Chappell Residential is the perfect combination of personal care and professional strength. Whether leading a development team through the complexities of delivering a planned community or assisting a family with their first home purchase, Johnny and his team are skilled and sensitive to the needs of their clients. If you have an interest in buying, selling, or marketing any residential real estate, there’s only one call that you will need to make."

- Shawn Donovan, Builder/Developer

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Development Videos

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Looking for Land?

We have an expansive network of specialists here to help guide you through every step of the process - whatever that process ends up being. From drafting to financing, from marketing to construction - we’re the boots-on-the-ground team that will elevate your project to the next level. Not to mention, with an expert Land Acquisition agent in-house, we have the insight and intuition to get you the locale and accompanying lifestyle your project demands.

Meet Maggie Sparling
maggie sparling and the development team walk a project under construction
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By The Numbers

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$200M

We currently hold ~$200 million in controlled land and projected sales.

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400

Our active project portfolio is set to deliver ~400 units in projected sales.

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$350k > $2M

Our current price points are growing as rapidly as our region. We currently project $350k to $2M per unit.

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4 > 66

Like our price points, our unit counts are quickly ascending. We control active developments with unit counts ranging from 4 to 66 units per project.

aerial image of elliott square development

Case Study

Pleasant Pines

A breath of fresh air in the bustle of city-living, Pleasant Pines delivers the peak of value & convenience in the heart of Raleigh. Here, low maintenance, urban living comes naturally, saving you time & money. Make your mark in choosing from sleek floor plans & stylish finishes. Relax knowing that you're covered by a strong warranty & quality new construction. Enjoy ultra connectivity to RDU, Crabtree Valley Mall, Brier Creek, 440 & Umstead Park. There's so much to explore, minutes from your front door.

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The Ask

A residential infill project that yields a high ROI and low risk for the developer.

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The Proposal

A 25-home subdivision priced under $300k, a price point that was non-existent for a new construction community in the market.

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The Challenge

Investment insecurity with a shaky economy due to COVID-19. Also, staying on a tight construction timeline that would deliver closings by summer 2020.

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The Solution

Increased digital marketing initiatives that crafted a story before we had a finished product. Prospective buyers could see construction taking shape and updates were communicated at a high rate.

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The Results

22 of 25 sales were achieved during the height of the pandemic. More than a dozen of those sales were accomplished before construction was completed.

"We initially doubted the sales of those units during the COVID19 pandemic. However, our doubts soon turned into surprise and wonder. The houses were quickly sold out, amid the pandemic situation. I highly recommend Chappell and we will definitely be collaborating with them again in the future."

- Ke Cheng, Concept 8 Holdings Development Team

See Pleasant Pines

Case Study

West + Lenoir

Modern living. Lock and leave convenience. Downtown at your doorstep. At West+Lenoir, soak in views of a constantly changing skyline from your expansive & private rooftop terrace. Enjoy a crisp interior, garage parking & a slew of smart upgrades. Take a short stroll to Dix Park, the Warehouse District, Historic Boylan Heights & Raleigh's top attractions. Simply move right in & and embrace the energy of a truly urban lifestyle.

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The Ask

A residential urban infill project that yields a high ROI and low risk for the developer.

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The Proposal

Identify, negotiate, and acquire several neighboring lots to form one townhome subdivision in Downtown Raleigh.

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The Challenge

Introducing a first of its kind product type to the market, to appeal to an influx of buyers relocating to Downtown Raleigh.

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The Solution

21 townhomes with modern amenities. At the time, modern townhomes with rooftop terraces and garage parking were non-existent in the area.

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The Results

19 of 21 homes sold prior to completion. The project also set high marks for price per square foot for townhomes in the Downtown area, and the project won a Downtown Raleigh Alliance Imprint Award.

“We’re sort of architecture buffs, and we wanted to give people a little bit more than what they might have been used to getting around here. We had people bidding on the final units there at the end."

- Henry Lambert, Lambert Development

Get In Touch

Build With Us

#ChooseChappell

Call: 919.737.2247