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Builders

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New Construction Experts

Whether your business is taking raw land through development, creating custom homes, or renovating one house at a time, we can help.

Let's Build
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What We Offer You

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Full-Service, In-House Dedicated Team

From marketing to sales and everything in between, our expert strategists have the experience & knowledge to successfully position your project in a competitive market.

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Extensive Network of Development Experts

With an extensive network of local real estate & development experts at our ready, we have the connections, influence & resources to assist in any stage of the process.

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Feasibility + Market Analysis

We aren't going to sell you on a real estate dream, instead we are going to provide you with the most accurate data about your project, so you never make an uninformed decision.

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Land Acquisition + Contract Navigation

From A-Z, we know this process like the backs of our hands. While every project is unique, feel prepared knowing our knowledgeable team is in your corner every step of the way.

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Rendering Production

Visualize your success - thanks to our full in-house marketing team, we are able to bring your development to life with true-to-life designed architectural renderings.

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Expert Knowledge of the Local Market

Thanks to decades of combined experience in the Triangle market, we bring insight and expert advice to every encounter. (Most of us live here too, so we're not just neighborhood novices!)

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Creative Marketing

Taking your project from ordinary to extraordinary takes a team willing to put in the extra work. Choose a digital-first, creative team that can take your project to new heights.

  • Branding
  • Website Design
  • SEO
  • Videography + Photography
  • Social Media
  • Digital Advertising
  • Email Marketing
  • Media Relations
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What People Are Saying

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What People Are Saying

"They Get The Job Done"

“Since the very beginning, Johnny has been an industry leader full of knowledge on the market. They get the job done. Over the past six years, we have worked together on over 30 projects. The level of service is exceptional. His firm offers much more than a sign in your yard and slapping your property on the MLS. There's not a better team in this area we would recommend.”

- Nasir Dukes, Dukes Properties & Construction

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What People Are Saying

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What People Are Saying

"We couldn't be happier."

"As a General Contractor, we work with a lot of realtors in the Triangle Area. None stand out as much as Johnny and his team at Chappell Residential. With their detail-oriented approach to targeting the right buyers for our homes, and their exceptional sales and ops team, we couldn't be happier with our results over the years. The Chappell team strives to be more than the average realtor who sticks a listing on MLS and it certainly shows."

- Chris Schiavone & Ken Godwin, Gemstone Homes

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What People Are Saying

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What People Are Saying

"The perfect combination"

"Chappell Residential is the perfect combination of personal care and professional strength. Whether leading a development team through the complexities of delivering a planned community or assisting a family with their first home purchase, Johnny and his team are skilled and sensitive to the needs of their clients. If you have an interest in buying, selling, or marketing any residential real estate, there’s only one call that you will need to make."

- Shawn Donovan, Concept 8

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Case Study

Pleasant Pines

A breath of fresh air in the bustle of city-living, Pleasant Pines delivers the peak of value & convenience in the heart of Raleigh. Here, low maintenance, urban living comes naturally, saving you time & money. Make your mark in choosing from sleek floor plans & stylish finishes. Relax knowing that you're covered by a strong warranty & quality new construction. Enjoy ultra connectivity to RDU, Crabtree Valley Mall, Brier Creek, 440 & Umstead Park. There's so much to explore, minutes from your front door.

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The Ask

A residential infill project that yields a high ROI and low risk for the developer.

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The Proposal

A 25-home subdivision priced under $300k, a price point that was non-existent for a new construction community in the market.

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The Challenge

Investment insecurity with a shaky economy due to COVID-19. Also, staying on a tight construction timeline that would deliver closings by summer 2020.

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The Solution

Increased digital marketing initiatives that crafted a story before we had a finished product. Prospective buyers could see construction taking shape and updates were communicated at a high rate.

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The Results

22 of 25 sales were achieved during the height of the pandemic. More than a dozen of those sales were accomplished before construction was completed.

"We initially doubted about the sales of those units during the COVID19 pandemic. However, our doubts soon turned into surprise and wonder. The houses were quickly sold out, amid the pandemic situation. I highly recommend Chappell Residential and we will definitely be collaborating with them again in the future."

- Ke Cheng, Concept 8 Holdings Development Team

Case Study

West + Lenoir

Modern living. Lock and leave convenience. Downtown at your doorstep. At West+Lenoir, soak in views of a constantly changing skyline from your expansive & private rooftop terrace. Enjoy a crisp interior, garage parking & a slew of smart upgrades. Take a short stroll to Dix Park, the Warehouse District, Historic Boylan Heights & Raleigh's top attractions. Simply move right in & and embrace the energy of a truly urban lifestyle.

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The Ask

A residential urban infill project that yields a high ROI and low risk for the developer.

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The Proposal

Identify, negotiate, and acquire several neighboring lots to form one townhome subdivision in Downtown Raleigh.

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The Challenge

Introducing a first of its kind product type to the market, to appeal to an influx of buyers relocating to Downtown Raleigh.

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The Solution

21 townhomes with modern amenities. At the time, modern townhomes with rooftop terraces and garage parking were non-existent in the area.

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The Results

19 of 21 homes sold prior to completion. The project also set high marks for price per square foot for townhomes in the Downtown area, and the project won a Downtown Raleigh Alliance Imprint Award.

“We’re sort of architecture buffs, and we wanted to give people a little bit more than what they might have been used to getting around here. We had people bidding on the final units there at the end."

- Henry Lambert, Lambert Development

Get In Touch

[email protected]

Call: 919.670.0022