Welcome To The Chappell Brand Refresh
Chappell is excited to announce our newly revamped brand experience, including a refreshed logo, new iconography, a new website, street signage, and more.
With our new website, we aimed to create a fully immersive real estate experience for buyers, builders, and sellers. Our website is completely custom and full of interactive digital media, including high-res photos, 4k videos, 360-VR tours, and plenty of helpful resources for your buying, building, and selling journey. In addition, you can more easily pick your path with Chappell and explore how our team of experts can transform the traditional idea of real estate.
“I believe our website is one of the most important communication tools we have,” said Johnny Chappell, Owner & Broker-In-Charge of Chappell. “The new site does a great job of showcasing who we are as a company, from our people to our projects. We set out with a goal of making our site look different than other real estate websites – because we want our clients to experience real estate differently. The clean design and fresh visuals showcase a modern mindset and our commitment to pushing traditional real estate boundaries.”
“With a host of digital assets and a band of dedicated storytellers, our promise is to make sure the Chappell website is constantly evolving with new, creative content. We’ll strive to make sure our visitors enjoy their stay, and that each trip back offers something unique – just like the people and properties we represent.”
“A major thing we wanted to accomplish on this project was putting people first,” said Ian C. Dunne, VP Marketing at Chappell. “We wanted to better showcase our team and clients – plain and simple. It’s easy to put up photos everywhere of beautiful homes or stock photos of people – it’s not easy to showcase those people behind the scenes making the transaction happen, or following up with our great clients, showcasing them living in their actual homes. That takes extra work. And it’s just one example of how we go a few steps beyond the expected and the norm. We are not your traditional real estate firm – at all.”
Brand Elements
The Chappell residential mark is now the central icon of the Chappell brand, joining the iconic, dark gray “Chappell” seen on signs across our area. The residential mark is indicative of our approach to real estate: ever-evolving, with a twist of modern simplicity. It’s a sign of our commitment to general brokerage, connecting buyers and sellers with their dream homes, as we’ve done for more than a decade in the area. Whether you are buying, building, or selling, Chappell has the expertise to execute your real estate dream.
The Chappell development mark symbolizes our continued growth in helping build the Triangle area, whether it be through multi-family developments such as condos or townhomes, single-family communities & new neighborhoods, or land acquisition. Our team is ranked No. 1 Inside The Beltline of Raleigh, NC for new construction home sales. If there’s a new construction project near you, we likely know about it. From raw land to floorplan development, our experts can guide you through any build, while our marketing and sales team perfectly position your project in a competitive market.
On top of our development mark, we introduced splashes of yellow to our branding to further indicate our commitment to new construction in our expanding Triangle region. Our slogan “Experience real estate differently” is evidenced by this, and promotes our way of doing business – which is flat-out different than the rest.
Stay up to date with the most recent Chappell Residential news by following us @ChappellRes across all social media platforms, or simply search #ChooseChappell. To explore our most recent projects and featured homes, head on over to our listings page. Even take us on the road by tuning into the Chappell Chats podcast, now streaming now on Apple, Spotify and SoundCloud.
Chappell’s in-house Marketing team completed the website redesign with help from local partners.
// #ChooseChappell