Chappell’s Ian C. Dunne Named to 2022 Telly Judging Council
Chappell [Powered by Compass] is excited to announce VP of Marketing, Ian C. Dunne, will serve on the 2022 Telly Awards Judging Council. This exclusive invitation follows a career of multiple Telly honors, all celebrating Dunne’s ongoing commitment to compelling visual storytelling and creative digital marketing content.
Dunne joins the Telly Award Council’s industry body of 200+ leading creative professionals spanning multiple disciplines. This diverse group of experts from advertising agencies, production companies, major television networks, publishers, and brand studios; all represent the finest of their respective fields. Dunne’s election to this highly selective national judging council is indicative of years of creative achievement, spanning multiple cutting-edge industries.
“It was immediately clear at the outset that the creative team at Chappell, led by Ian, was in an echelon of its own. His use of video, elevated digital content, refreshing designs and eye-grabbing website development truly made Chappell the must-get for us.”
– Caleb Campbell, Director of Strategic Growth for Compass
As VP of Marketing for Chappell, Dunne helms a small, yet nimble in-house creative & digital marketing division. His team’s approach to creating + distributing engaging digital content directly challenges the more “traditional” real estate marketing strategy and tactics. It’s this digital-first strategy that has not only proven overwhelmingly successful for Chappell but has drawn national attention from leading corporations looking to innovate.
“Whether it’s a first-time homebuyer or a seasoned developer, we really want our clients to experience real estate differently. The creative content we produce is at the center of that experience,” said Johnny Chappell, Owner & Broker at Chappell. “In 2019, we sought to bring all of our marketing services in-house. I specifically wanted to find a leader with zero real estate experience, and the confidence to make our work stand out from the crowd. Ian came in with a wide range of creative capabilities and, most importantly, an unwavering positivity. He learned real estate quickly and assembled an energetic group that now produces exceptional work around the clock. I couldn’t be more proud of Ian and our creative team, and I’m even more excited to see what they do next!”
With such positive industry feedback, Chappell’s new sister marketing company – reroute – was formally established in late 2021 with Dunne assuming the role of Chief Marketing Officer & Creative Director alongside his obligations as Chappell’s VP Marketing. The new company is also led by Owner Johnny Chapell and recently-named Chief Operating Officer, Kevin Woody, who both simultaneously maintain their respective roles for Chappell.
Director of Strategic Growth for Compass, Caleb Cambell, spoke to the initial perception of Chappell’s marketing under Dunne’s leadership, stating: “In looking for a founding partner to help launch the Compass brand in the Triangle – we looked for innovative, eye-grabbing content that stood out from the crowd and told a story. It was immediately clear at the outset that the creative team at Chappell, led by Ian, was in an echelon of its own. His use of video, elevated digital content, refreshing designs and eye-grabbing website development truly made Chappell the must-get for us.” Following Chappell’s affiliation with Compass, the nation’s leading residential brokerage & tech-based real estate firm, the national firm named reroute as a preferred digital marketing partner in its ongoing expansion efforts.
Previous Telly Recognition
Dunne has helped organizations win a variety of honors & awards over the years, including 18 Telly Awards in total. While at Chappell, he’s led his marketing team to consecutive years of Telly accreditations and other wins from governing bodies such as The Communicator Awards. The firm’s resulting eight (8) Telly awards – four silver & four bronze between 2020-2021 – break down as follows:
- Stephenson Fall Update – 2021, Silver
- COVID-19 and Selling Your Home – 2021, Silver
- Welcome Inside Clark Townhomes – 2021, Bronze
- Introducing Bull City Mod – 2021, Bronze
- Introducing Elliott Square | Downtown Durham. Delivered. – 2020, Silver
- Introducing Elliott Square | Downtown Durham. Delivered. – 2020, Silver
- Clark Townhomes | Deep Dive Into the Design with Robby Johnston, The Raleigh Architecture Co. – 2020, Bronze
- Clark Townhomes | Deep Dive Into the Design with Robby Johnston, The Raleigh Architecture Co. – 2020, Bronze
“Not only is his content outstanding, but he is also truly a visionary who elevates those around him,” Campbell said. “In getting to work with Ian more closely, he has made all of Compass marketing more impactful by consistently raising the bar and bringing new ideas to scale. He’s helped us rethink video strategy, newsletter content, and processes for delivering quality content to our thousands of agents across the country. He’s professional and passionate, and he makes all of us better.”
Dunne’s fine-tuned approach to digital success is derived from years of practical digital marketing experience across various fields. His portfolio of work showcases expertise in multiple areas, including higher education, food & beverage, e-commerce, non-profits, music, and an assortment of individual creative projects. As a judge for the 43rd annual Telly Awards, Dunne will equip his years of creative expertise to review the thousands of nationwide submissions received by the council each year.
“I’ve been privileged to work alongside Ian for many years now at multiple organizations, and I have witnessed firsthand the influence of his leadership and out-of-the-box approach. I can confidently state I’ve never worked with a creator or strategist of his caliber,” says Jess Kleean, Marketing Specialist for Chappell x reroute. “At the heart of his proven marketing method & streamlined digital strategy is an intrinsically human story. Approachable, yet refined, his vision & ability to craft a narrative drives our clients, community, and quite frankly, complete strangers to connect with our messaging.”
“I’m incredibly honored to serve on the Telly’s Judging Council. It’s been an organization I have followed for years and its reputation speaks for itself,” Dunne said. “I’m even more humbled and gracious to see the words of other colleagues who speak about me with such high praise. I am speechless and I think most people who know me, know that is something that rarely ever happens. At the end of the day, I just love marketing, I love to create, and I love to help businesses, brands, and teams grow. It’s nothing special. We have a job to do and I like to think our team (not just me) gets it done at a high level each and every day. Accolades and awards are a reflection of all of our hard work.”
For more information on the Telly Award Council’s newest member, explore Dunne’s team page on ChappellRes.com. To see the latest news from Chappell [Powered by Compass], visit chappellres.com, or keep up with the firm in real-time by following the team @Chappellres across social media. To read the full recaps of Chappell’s previous Telly recognition, reference the 2021 and 2020 releases published in Chappell’s online news archive.
Also, stay tuned for more details regarding the announcement of our new sister marketing company, reroute – a full-service creative and digital marketing agency servicing the real estate industry, higher education, small businesses, and more. Visit reroute.com for more information.
// #ChooseChappell x #Compass
About the Telly Awards
The Telly Awards annually showcase the best work created within television and across video, for all screens. Established in 1979, The Telly Awards honors a diversity of work in local, regional and cable television commercials with non-broadcast video and television programming added soon after. And with the recent evolution and rise of digital video (web series, VR, 360, and beyond), the Telly Awards today also reflect and celebrate an exciting new era of the moving image on and offline.
The Telly Awards have become a platform to celebrate creative work and an industry voice to connect creatives from all disciplines. Each year, the Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Past Winners include AOL Studios, BET Networks, Bloomberg, CBS Interactive, Comcast, Conde Nast, DigiDojo, Discovery Communications, ESPN, FleishmanHillard, Fox, HBO, Hearst, HOBO, HuffPost, Indigo Films, IW Group, Microsoft, MLB, NBC, Ogilvy and Mather, Refinery29, SapientNitro, Story House, Team Coco Digital, The Guardian, The History Channel, Time Warner, Tiny Hero, Trailer Park, Viacom, VML and WSJ.
Additionally, the Telly Awards partners with some of the industry’s most prestigious organizations including Stash, The NAB Show, ProductionHUB, Social Media Week, Ghetto Film School, Storyhunter, The Independent Filmmaker Project and We Are Parable.